Logo Guidelines
Graphic Standards

By authorization of the chancellor, the Office of University Relations is responsible for all interpretation and control of institutional graphics and is charged with distinguishing North Carolina A&T State University from its competitors by maintaining a distinct brand image, strengthening the university’s brand and increasing brand awareness.

All communications and branding efforts must support the university’s mission of exemplary teaching and learning, scholarly and creative research, and effective engagement and public service.

GRAPHIC IDENTITY AND GUIDELINES

The graphic (visual) identity program plays an important role in influencing the institutional image of the university. The more consistently the graphic elements are used, the stronger the visual identity; the stronger the visual identity and use of consistent names, the greater the awareness and recognition of the university.

Consistency, frequency and repetition are the most important principles in creating recognition. Because there is an assortment of preferences among users, it is crucial that the university adopts a stronger, more consistent use of its official logo, word marks and seal, while limiting the number and type of variations used by its units and constituencies.

Logo Guidelines
LOGOS AND WORD MARKS

The official university logos and word marks are trademarks of North Carolina Agricultural and Technical State University. Their purpose is to build visual identity in the minds of constituents through a uniform and recurrent presentation.

N.C. A&T faculty, staff, administrators and students are welcome to use the graphic symbols for official university applications, i.e., programs sponsored by the university and its associated entities and partners. The logos may be prominently displayed on promotional materials, including printed works.

The symbols give proprietary identification to the university; therefore, usage is restricted to recognized entities of the university. Personal use of the official university trademarks is prohibited, and permission for said usage will not be granted.

A&T’s symbols include the official seal, logos and word marks that are covered in this section. Individual unit logos that are not part of the graphic identity system are not permitted.

The logos are available for campus users as digital files from the Office of University Relations. Each logo is indicated by its name and provided in an electronic file format that is usable in most software applications, such as Microsoft Office and Adobe Creative Suite. Files for special applications may be provided upon request. Private vendors wishing to use the symbols on revenue-producing merchandise must contact the Learfield Licensing Partners for rights and terms of use.


LETTER MARK LOGOS

The university logos are not to be adjusted or modified in any way. The N.C. A&T logo should appear in the A&T color palette only and should be used on all core brand communications. Do not fill the logos with graphics or photos, do not cover the logos with text or graphics, and do not change or approximate the fonts or make transparent. Downloadable files of key elements are available below or in the Assets section of this site.

3-LINE HORIZONTAL

The 3-line university logo should be the primary logo used.

North Carolina Agricultural and Technical State University

2-LINE HORIZONTAL

When vertical space is limited, the 2-line university logo should be the primary logo used.

North Carolina Agricultural and Technical State University

VERTICAL STACKED

When horizontal space is limited, the stacked university logo should be the primary logo used.

North Carolina Agricultural and Technical State University

ICON MARK

The icon may be separated from the university word mark when space is limited.

North Carolina Agricultural and Technical State University

LETTER MARK LOGO

The logo must hold a prominent position in every external communication and stand apart from its surroundings. Maintain clear space around the logo to provide safety to set it off from adjacent text and images.

North Carolina Agricultural And Technical State University

Clear space. Don’t crowd the logo. When using it, measure the height of the letter N in North Carolina. Design elements, type and photos should be at least that far from the logo.


Showing NC&T logo 2.5 inch, 3 inch, 2 inch and 1 inch

Minimum size. Use the appropriate size in all media, and remember to scale the logo proportionately. In print communications, use vector-based logos for highest image resolution.


Do not. Stretch or condense the dimensions of the logo. Do not. Change or alter typefaces. Do not. Alter placement or scale of elements within the logo. Do not. Apply strokes, drop shadows, gradients or other visual effects. Do not. Change the colors of the icon or text within the logo. Do not. Rotate, distort, skew or bend the logo.


The AGGIES DO logo and pre-approved action words are key to communicating the N.C. A&T brand identity. For a complete list of approved AGGIES DO action words, click here.

OPTION A: AGGIES DO STACKED

When vertical space allows, the stacked version of the AGGIES DO logo should be used, but only on a white, yellow or blue background. The stacked logo should never be placed over a photo or busy background. Downloadable files are available here or in the Assets section of this site.

AGGIES DO DOWNLOADABLES
OPTION B: AGGIES DO STACKED W/ ACTION WORD

When vertical space allows, the stacked version of the AGGIES DO logo should be used, but only on a white, yellow or blue background. The stacked logo should never be placed over a photo or busy background. Downloadable files are available above or in the Assets section of this site. All pre-approved AGGIES DO action words are available here.

OPTION B: AGGIES DO STACKED W/ACTION WORD


OPTION B: SAMPLE EXECUTION

OPTION B: AGGIES DO STACKED W/ACTION WORD

OPTION C:

An alternative typographic option is provided for usage in more dynamic layouts, including busy backgrounds and photography. All pre-approved AGGIES DO action words are available for download here.

OPTION C


OPTION C: SAMPLE EXECUTION

OPTION C: SAMPLE EXECUTION

OTHER A&T MARKS
UNIVERSITY SPIRIT SYMBOLS
University Spirit Symbols


WORD MARKS
Word Marks


YOUTH MARKS
Youth Marks


UNIVERSITY SEAL

The university seal is intended for official documents and occasions such as diplomas, transcripts, legal documents, board of trustees reports, chancellor’s reports, resolutions and proclamations, commencement and convocation documents and honor society documents. It must not be used as a casual logo or identity, design element in recruitment materials or decorative element.


Chancellor's Seal
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