Logo Guidelines
Typography Guidelines

Dynamic typography is a critical component to our identity and plays an important role in establishing and reinforcing the Aggie brand. We’ve chosen typeface families that fuse tradition and modern functionality, bringing a bold presence. When designing marketing materials, you have the two brand fonts to choose from below.


BAUER BODINI

Bauer Bodini is a strong, modern and comanding serif font that speaks to the traditional but modern approach of N.C. A&T.

HEADLINES: ALL CAPS ONLY

HEADLINES: ALL CAPS ONLY
FACTS & FIGURES

FACTS & FIGURES
SUBHEADS & QUOTES

SUBHEADS & QUOTES
DATES/TIMES, “AGGIES” WORD & ACTION WORDS

DATES/TIMES, “AGGIES” WORD & ACTION WORDS
STANDARD SYSTEM AND WEBSAFE FONTS

Use Times New Roman Bold Italic as an alternative when creating a document that will be viewed on a computer without this typeface.

USING TYPE

The way we use type is crucial to making our designs look thoughtful and professional. Use these tips to make sure your typography is consistent.


Leading
Line spacing, called leading, is critical to setting good-looking type that’s easy to read. Leading should be set at 4pt more than your set type size. For example, if your font size is 14pt, your leading should be set at 18pt.

Tracking
Correct letter spacing, called tracking, is needed to make the type easy to read. In body copy, tracking should be set to 20.
GOTHAM

Gotham is a clean and simple san serif font family with multiple weight options. The gotham typeface should always be used for body copy. Gotham may also be used for subheads, but should be all caps. Downloadable files are available in the Assets section of this site.


BODY COPY

BODY COPY
SUBHEADS: ALL CAPS

SUBHEADS: ALL CAPS
STANDARD SYSTEM AND WEBSAFE FONTS

Use Arial as an alternative when creating a document that will be viewed on a computer without this typeface.


SAMPLES EXECUTIONS

SUBHEADS: ALL CAPS
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